How ATC works · Built for software GTM

Know where your software can win — and why.

ATC models your product — what it does, how it is positioned, the ecosystems it fits, and the problems it can solve. It intersects that product intelligence with each prospect's stack, initiatives, organization, and people to produce a precise plan.

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ATC

Intelligence engine · system map

  1. 01

    Model the seller product

    Capabilities, positioning, ecosystem, proof
  2. 02

    Understand the prospect

    Stack, initiatives, problems, people
  3. 03

    Build the account plan

    Fit, wedge, practitioner, decision maker, message
Same target account. Different seller product. Different plan.
10 millionsoftware products curated
100 million+customized to your product
96%technology initiatives and categories
10+ yrsadoption + sentiment history

The intelligence engine for software GTM

Deep product intelligence meets account ground truth.

Three layers connect how technical products are built, adopted, and positioned with what is changing inside a specific prospect.

Curated data

Map how software is built and adopted.

ATC integrates developer and enterprise behavior to understand product ecosystems, not just isolated intent signals.

  • Open-source activity + developer discussion
  • Enterprise adoption + product momentum
  • Hiring, employee expertise + org structure
  • Products, initiatives + historical sentiment

Modeling framework

Reason from the product being sold.

ML applications analyze the prospect through the seller product's capabilities, positioning, ecosystem, and historical outcomes.

  • Seller capabilities + technical positioning
  • Product ecosystem + prospect stack
  • Relevant people + buying-center mapping
  • Business problem + timing + likelihood

Modeled for the product you sell

Decision-grade output

Show exactly where the product can help.

The output is a reasoned plan your software GTM team or AI can act on immediately — with every step traceable to evidence.

  • Account priority + active problem
  • Practitioner, champion + decision maker
  • Technical wedge + reason to act now
  • Role-specific message + next move

Every judgment is specific to both sides of the equation: the product being sold and the account being pursued.

The platform

Three inputs. One decision layer.

ATC's models, your AI, and your own revenue data resolve into one plan every team can work from.

01

ATC

  • Developer, hiring, and initiative signals
  • Prediction models
  • 10+ years of adoption history
  • Problem inference
  • Buying-committee intelligence
02

Your AI

  • The universe of publicly available information
  • Reasoning applied on top of ATC's forecast
03

Your enterprise data

  • CRM and contact data
  • Pipeline and opportunity history
  • Product context

One decision layer

Ideal Customer ProfileAccount Attack Plan

Workflows

01Sequence generation
02Account planning
03Meeting preparation

Where teams start

Start with ICP. Grow into the whole motion.

A maturity model — most teams begin with ICP work, but you can enter at any stage.

  1. 01

    ICP & account targeting

    Define who to sell to, from your data and ATC's models.

  2. 02

    Account prioritization

    Rank accounts by strength of need for your product.

  3. 03

    Account attack plans

    A company-specific plan: the problem, the people, and the message.

  4. 04

    Sequence generation

    Multi-channel outreach written from the account's real problems.

  5. 05

    Meeting preparation

    Call prep grounded in the account's stack, problems, and people.

  6. 06

    Expansion & pipeline planning

    Find lookalikes of winning accounts and build pipeline where urgency is highest.

Buildkite started at 01.

The Conviction Intelligence process

Where your software can solve a live prospect problem.

ATC models product truth and account truth together. That intersection reveals the strongest fit, the technical wedge, the people who own the problem, and the message most likely to earn a response.

Two truths, modeled together

Seller intelligence

The product you sell

A deep model of what the software does, where it fits, and the problems it can credibly solve.
  • Capabilities + architecture
  • Positioning + proof
  • Integrations + ecosystem
  • Win/loss patterns
Where product meets problem

ATC product × account model

ML-driven ecosystem analysis

Product-specific conviction

ML-driven ecosystem analysis identifies where this product can solve a live problem at this prospect.

  • Fit + timing
  • Technical wedge
  • Owning team + buying path
Product intelligenceAccount intelligence

Sales-ready action

How one account plan gets built.

  1. Prioritize

    Rank accounts by product-specific need and evidence strength.

  2. Diagnose

    Name the live problem your product is positioned to solve.

  3. Map

    Find the practitioner, champion, and decision maker.

  4. Engage

    Shape the message to the person, problem, and product wedge.

Change the seller product and the fit, wedge, people, and message change with it.

The last mile

Find the people who own the problem your product can solve.

Product-specific account intelligence resolves the owning team, distinguishes the people who feel the pain from the people who fund the fix, and adapts the message to each role.

Practitioner

Feels the workflow friction and can validate the technical problem.

Champion

Connects the technical pain to an active initiative and internal urgency.

Decision maker

Owns the outcome, budget, risk, and reason to act now.

Example outputWells Fargo
Owning teamTransaction Risk Strategy
Practitioner
Champion
Decision maker
Message shaped by role + live account problemHead of Risk Technology

Reduce false positives without slowing transaction-risk scoring.

One engine, many motions

One product-aware engine. Every software GTM motion.

Because ATC understands both the software being sold and the account being pursued, every team works from the same evidence-backed opportunity thesis.

Sales

Know which accounts deserve attention, who to call, and what to lead with.

Marketing

Build campaigns around real technical problems and active initiatives.

ABM

Coordinate account plays around one evidence-backed buying path.

Strategy

See how product ecosystems, adoption, and market structure are shifting.

Put prospect intelligence to work

  • Score accounts against your product
  • Build company-specific attack plans
  • Connect ATC to Claude or ChatGPT via MCP
Create a free attack plan

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